.png)
Regional Convenience Store Chain Launches New App-Driven Rewards Program
Crossroads and Crossroads Express are a group of regional convenience stores that combine the best of a convenience and grocery into locations that always feel close by. In 2026, they launched My Crossroads Rewards, an app-driven rewards system that provides daily discounts and digital coupons for savvy customers to save. Our job was simple, get a basic and energetic announcement spot package ready for release in less than 3 weeks.
The Challenge
The biggest challenge we partnered with Houchens Food Group to face was a compressed timeline and dependency on the performance of a single talent. That talent will need to carry youth, energy, and professionalism. And on top of that, they will need to stay sharp due to the compressed production window.
The Approach
The Passage Creative team sourced local talent and produced a bright and highly energetic spot package before the hard deadline. The commercial is now featured in digital ad placements across the region, creating growing awareness of the new rewards program.
%20copy.jpeg)
%20copy.jpeg)
%20copy.jpeg)
%20copy.jpeg)
%20copy.jpeg)
No items found.