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Metals Industries Rallies Around New Visual Media to Create Growth
We partnered with the Metals Innovation Initiative to forge a stronger industry-wide presentation.
The Challenge
The Metals Innovation Initiative was formed to give metals manufacturers, their vendors, and their potential workforce come together to spotlight the State of Kentucky as a leader in metals. But their goals and enthusiasm was not properly captured in prevoius marketing efforts.
Our Solutions
We conducted a complete visual rebrand of the organization, built a cleaner website, and produced a large video media kit. This kit promoted the brand launch, workforce opportunities, and the organization itself – via member testimonials.
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