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Heart For Community Videos to Attract the Right Talent for Police & Fire
Imagery-rich recruitment promotion that showcases the heart for community required to success at the Bowling Green, KY Police and Fire departments.
The Challenge
The City of Bowling Green needed a way to spotlight the rewarding commitment to the community that is required in police and fire careers.
Our Solution
A series of visual-heavy commercials that gave the viewer a taste of the action and commitment to community exhibited by law enforcement. A mixture of staged and organically captured scenes carried a message of duty and love of community.
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