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An Innovative Software Tool That Supports First Generation College Students
In early 2026, the Passage Creative partnered with FirstGen Forward – a data-led, software driven initiative that supports improving graduation rates for first generation college students. The media campaign spanned two universities: Metropolitan State University Denver and Tusculum University Greeneville. Both universities utilize FirstGen Forward's tools to get a clear picture of their students are progressing in their academic journeys.
The Challenge
The production effort required out of state production to Denver, Colorado and Greeneville, Tennessee. Both universities achieve a similar outcome with the tool but share different perspectives on it. It's also notoriously challenging to spotlight a data product through a human lens.
The Approach
We focused on telling stories about the data's impact on real world educators, administrators, and students through documentary narratives. Each piece not only explains the tangible impacts of the insights FirstGen provides to its partner universities, we also feature the natural beauty of each campus and real first-generation students enjoy their academic experience.
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